Facts & Figures 2016

Every year the largest snow polo tour in the world still grows. Again 2016 was a milestone and we would like to thank all our partners, players, managers and staff behind the scenes. Please find here the impressive list of facts and figures for the 2016 Snow Polo World Cup (not including the LADIES ON SNOW WORLD PREMIERE event):

  • 4 events (2 cancellations)
  • 10 hours TV footage
  • 12 tournament days
  • 20 side events
  • 40 hours high goal snow polo
  • 80 ponies
  • direct homepage visitors: 92 %
  • 245 printed clippings and features
  • increase of media presence: 542 %
  • 11.500 visitors
  • 12.500 nights
  • internet visibility spread (not including Social Media such as Facebook, Twitter, Youtube, etc.):
    • 50,90 % North America
    • 34,82 % Europe
    • 13,18% Asia
    • 0,66 % South America
    • 0,13 % Africa
  • average online reach per day: 25.000
  • cumulated on site value creation: 800.000,- Euros
  • cumulated online reach during world cup: 1,9 Mio.
  • net media value: 18 Mio.